Excellence 5 Star reward

Orange Jordan is first telecom company to receive Recognized for Excellence 5 Star in the Middle East

23 Mar 2023

Orange Jordan received the Recognized for Excellence certificate for the second time, with a higher rating of 5 stars, from the European Foundation for Quality Management (EFQM) through its representative, King Abdullah II Center for Excellence (KACE), thus becoming the first telecom company in Jordan and the Middle East to obtain this certificate with a 5 stars rating, under the new model.


The company held a ceremony to celebrate the new achievement, Executive Director of KACE, Dr. Ibrahim Rawabdeh, handed the certificate, considered one of the most prestigious in excellence around the world, to the CEO of Orange Jordan, Thierry Marigny.


Orange Jordan was assessed by specialized assessors who conducted interviews and reviewed the company’s practices to gain a general, comprehensive view of the efficiency of performance development and deploying strategy, in line with the needs and expectations of stakeholders, under the EFQM 2020 excellence model, a globally recognized management framework.


Executive Director of KACE, Dr. Ibrahim Rawabdeh, stated that excellence is a journey and a work approach that eventually leads to the stakeholders’ satisfaction (clients, employees, partners, society and shareholders).


Dr. Rawabdeh said that the Recognized for Excellence granted by the EFQM offers a series of advantages, such as being in a global platform that recognizes the company’s achievements and enables progress, as well as a deeper understanding of performance using the best practices for constant development while focusing on the quality of the services provided, increasing clients’ satisfaction, and enhancing organizational performance in terms of efficiency and quality.


Moreover, KACE Executive Director noted that the certificate helps increase employees’ motivation and contribution and establish a solid foundation for their innovation, in addition to enhancing the company’s capability to measure performance in light of global standards and international companies.


In closing, Dr. Rawadeh congratulated Orange Jordan on receiving Recognized for Excellence 5 star certification from EFQM, as an international company, after assessing its management practices against the excellence model that it has embraced. This model allowed identifying the main strengths and improvement opportunities in the company to support its endeavors toward sustainable excellence, he added.


During the ceremony, the CEO of Orange Jordan, Thierry Mairgny, affirmed that the certificate reflects Orange Jordan’s commitment to international excellence standards from within, proving our ability to lead the change process, adopt agile management practices, seize opportunities, tackle challenges, and achieve sustainable and exceptional performance levels, in order to provide the customers with sustainable value, promote innovation, maintain the company’s leading position and continue to accomplish new milestones.


Marigny said: “We are happy that Orange Jordan, the responsible digital leader, is the first telecom company to receive the EFQM certificate under the new model, which is a testament to our efforts to adopt excellence, one of the company’s core values. Receiving this certificate for the second consecutive time, with a higher rating, is the result of the employee’s continuous efforts to provide the best services, and our strong commitment to working in a team spirit, building capacities, encouraging innovation, and our recognition and appreciation of their vital role”.


Customer Experience and Quality Director at Orange Jordan, Eng. Nisreen Abu Hadba said: “We, at Orange Jordan, are proud of this achievement. Adopting the EFQM-2020 excellence model helped us implement the best international practices of excellence across our operations to give our customers the best service and added value”.


Abu Hadba added: “Despite constant changes, we are always keen to turn challenges into opportunities to improve and enhance our organizational management capabilities, as well as promoting innovation and a culture of empowerment in our company and recognizing the efforts of our team members in an efficient work environment, which is essential to raise individual and corporate efficiency, nurture excellence culture in the framework of comprehensive quality and sustainable excellence, to achieve customer satisfaction by providing the best services”.



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