value and behavior

Values and


The story of Orange in Jordan is a story of excellence, history and achievement led by the vision of the global brand and empowered by its local spirit.


About Orange

value and behavior

Values and Behavior

Customer Centricity

Customer Centricity

Putting the customer first always; providing an unmatched customer experience throughout the customer’s journey, keeping all segments happy and maintaining a service culture.

  • We take ownership to solve our customer issues.
  • We empathize & understand customer needs in every transaction they have with us.
  • We act with our customers in a friendly & pleasant manner
  • We empower our employees to serve our customers efficiently
  • We listen to the voice of our customers to shape a better customer experience


The ability to change an organization’s direction and status swiftly; evolving through simplicity, flexibility, future thinking, and a growth mindset.

  • We accept & respond to change.
  • We empower the teams through accountability & delegation.
  • We simplify for better productivity.
  • We react quickly and dynamically to emerging market potentials.
  • We listen & work with our stakeholders often & regularly.
  • We act with courage & commitment.


Focused on delivering value and achieving targets; using clear and aligned goals, dealing with internal and external challenges and continually improving the process to meet desired results.

  • We are mentally oriented to reach the finish line
  • We keep the focus on the activities related to achieving results
  • We take responsibility to overcome obstacles
  • We maintain teamwork all the time
  • We review frequently the actual progress vs. plans
  • We reward for results achievement


Visible, fair and consistent decision making; based on clear and accurate sharing of information internally and externally (or among all stakeholders).

  • We say it as is; we answer in a simple, straightforward & clear way.
  • We provide a safe environment for open dialogue.
  • We lead by example We promote trust, accountability and engagement
  • We deliver on our promises.
  • We acknowledge our strengths & weaknesses


Understanding and accepting the values of others; extending empathy and support to each other (or employees), customers and the community to stimulate loyalty and belonging through the culture of caring.

  • We listen and humanize our response.
  • Our employees come first.
  • We are responsible towards our community
  • We always ask; “How can I help?”
  • We recognize and appreciate
  • Our environment provides opportunities for growth & development.


Committing to consistent high-quality service and optimized performance; maintaining cost-effectiveness, the best utilization of resources (or assets), and our unique value proposition.

  • We always leave an excellent impression
  • We are consistent in doing the right things and doing things right
  • We are the examples of excellence in the Digital & ICT Sectors
  • We encourage creativity & innovation
  • We aspire to be the best-in-class standards.
  • Our only constant is to improve


The spirit of working together; sharing knowledge and sense of purpose through effective communication and team engagement across organizational levels.

  • We are connected & close to each other.
  • We support each other to achieve our goals.
  • We share knowledge and expertise.
  • We share views and acknowledge contributions.
  • We have the environment to work together.
  • We inspire each other to show our best.